NOVA Food Rescue

A food rescue organization runs on volunteers, and volunteers only hold together around something they understand and can repeat. The first move was therefore not a campaign but a shared standard that volunteers, vendors, and partners could all speak from. With that in place, the year became about turning goodwill into money: leading the marketing, running the campaigns, and training the staff and interns to keep running them afterward. The organization raised over $250,000 through donations and grants across the engagement, and over $25,000 from its annual fundraiser.