Thriveworks Counseling

One of the largest counseling providers in the country was competing for attention in a category where people search in a moment of need and choose from whatever appears first. The strategy was to own that moment of search and hold it, not with a campaign but as a standing position maintained year after year. That position held through the pandemic, when demand for counseling changed shape overnight and the provider that was already visible was the one people found. Three years of continuous work, and the brand and the internal systems were rebuilt alongside it so the organization could absorb the growth it won.